ReVogue in action: The magic of Main Nué's upcycling

By Vogue Scandinavia's Video Team

Step inside the studio of Vogue Scandinavia's very first ReVogue designer, Main Nué, as she upcycles a beloved piece for one of our Society members

Now, Vogue Scandinavia's Society members can have pieces of clothing upcycled by our region's best design talent. Have a piece in your wardrobe that you no longer love? Send an email with an image of the piece to, with the subject line 'ReVogue submission'.

Have you heard about Vogue Scandinavia's new ReVogue initiative? Our Society members have the opportunity to breathe new life into beloved garments, thanks to the skills of some of the best design talent in our region.

For ReVogue's debut, we stepped inside the studio of Stockholm-based designer Maja Freiman of Main Nué to learn more about her design ethos and see her upcycling process first-hand – which included special reworking of a black blazer for one lucky Society member.

Video by Kristian Bengtsson and Margarita Sheremet