Reporting backstage from NYFW: This was Staud's breezy minimalism

By Martina Bonnier

For her spring/summer '24 show, designer Sarah Staudinger proposed flowing watercolour looks that breathe '90s minimalism. Our editor in chief Martina Bonnier steps backstage for a chat with the designer herself

A watercolour wonderland of easy silhouettes met show-goers attending Staud's New York Fashion Week fixture. Hosted in the iconic Plaza ballroom, the models walked a raised runway sporting a homage to the 1990s – tank tops and tees worn with low-slung nylon circle skirts, fishnet slip dresses and wide-cut denim. Even the appearance of three models in matching, candy-coloured trench coats walking arm in arm was reminiscent of the supermodel era Staudinger was referencing.


This season, the Staudinger woman is skipping from town to town through Italy, "becoming a part of this little seaside village." Staudinger notes that this breezy lifestyle laid the foundation for her "effortless" woman. A woman who is relaxed but still "chic as f*ck." Who mixes and matches ballgowns with knitwear, who packs only one hero shoe: a comfortable flat worn with every outfit. "There are no heels, no fuss," Staudinger said backstage after the show. "It is like this moment of being yourself."

Colours were essential for Staudinger this season. "Muted, sea-inspired pastels" took the lead, followed by deep blue top-to-toe looks. A final palette cleanser was the all-white ensembles, wrapping up the show with a sheer ribbed tank top and a fold-over bubble hem ballgown skirt, a silhouette that is "centre to the collection" – grounded by a bright white pair of ballet flats of course.

Discover the full Staud SS24 collection below: