The iconic car brand has ventured into the world of luxury fashion and lifestyle, releasing a limited-edition collection fronted by Adwoa Aboah
The name Range Rover might typically be associated with elite cars, but now the brand is introducing its first-ever luxury lifestyle capsule. Dubbed ‘The London Collection’, the limited-edition line-up is fronted by British supermodel and actor Adwoa Aboah and fuses Range Rover’s signature sleek design language with its British heritage.
“I loved the experience of shooting this campaign in my home city for such an iconic brand,” Aboah says. “I have worked with Range Rover for a number of years and so it’s a real honour to now be launching its first lifestyle capsule in such an exciting move for them.” Boasting eight pieces – including reversible quilted jackets, 100 per cent silk scarves and virgin wool-cashmere mix blankets – the capsule draws inspiration from British mid-century design and modernist art, rendering graphic prints in eye-catching hues of reds, pinks and oranges.
Photo: Range Rover
Photo: Range Rover
Photo: Range Rover
“It was important to us to celebrate the interplay of colour and to reflect the eclecticness of London living, while harmoniously juxtaposing modernist lines and forms to create pieces that evoke modern grace, vibrancy and sophistication,” notes Kimberley Panton, apparel designer at Range Rover. Just like Ranger Rover cars, the collection has been exquisitely crafted with utmost attention to detail, with each piece hand-finished by expert artisans both in the United Kingdom and Italy.
As for Aboah’s favourite part about the capsule? “The pieces are elevated yet playful making you feel free and confident, and I love the versatility the silk scarves can bring to an outfit,” she says. “My favourite is the About Town print [as seen in the scarves] – I like anything that is super wearable and effortless yet still makes me feel put together and chic.”