Shopping

Prepare your wardrobe for the trending purple take-over

By Vogue Scandinavia's Shopping Team

Take note: purple will be paramount in the season ahead. From lilac to violet, mauve and periwinkle – these are the 30 Vogue Scandinavia-approved items to shop now

All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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From its regal roots to the vibrant spring/summer '24 palettes of today: the power of purple should never be overlooked. It's strength largely lies in its diversity – spanning from the softest lavender tones to the deepest plum hues, amethysts, and violets – there's something oh-so captivating about this colourway. Hence, the Vogue Scandinavia team were thrilled to see purple wash across the SS24 runways, from Acne Studios' monochromatic play to Del Core's shimmering take – ample inspiration was served.

Ready to embrace the spring energy of the hue into your own wardrobe? Shop our curated selection of 30 purple pieces below.

Photo: Acne Studios SS24

Photo: Tom Ford SS24

Photo: Emporio Armani SS24

Photo: Del Core SS24


Re-edition vinyl jacket

Courrèges

SHOP NOWEUR 894
Re-edition vinyl miniskirt

Courrèges

SHOP NOWEUR 450
Gazelle indoor leather sneakers

Adidas Originals

SHOP NOWEUR 120
Small cameron crystal-embellished earrings

Amina Muaddi

SHOP NOWEUR 610
Mini jodie leather top handle bag

Bottega Veneta

SHOP NOWEUR 2217.86
Pourpoint striped cotton blazer

Vivienne Westwood

SHOP NOWEUR 975
W cj striped high-rise cotton shorts

Vivienne Westwood

SHOP NOWEUR 575
Perla 85 leather wedge mules

Malone Souliers

SHOP NOWEUR 595
Cashmere sweater

Jardin Des Orangers

SHOP NOWEUR 325
Straight-leg cargo jeans

Blumarine

SHOP NOWEUR 570
Le cagole xs leather shoulder bag

Balenciaga

SHOP NOWEUR 1990
Round-toe leather loafers

Sebago

SHOP NOWEUR 264
Open-back gathered stretch-satin jersey gown

Victoria Beckham

SHOP NOWEUR 1650
Re-Edition 2000 Re-Nylon mini bag

Prada

SHOP NOWEUR 920
Lucent hoop earrings

Swarovski

SHOP NOWEUR 180
Azia 95 100mm leather sandals

Jimmy Choo

SHOP NOWEUR 725
Enamel chunky hoops

Sophie by Sophie

SHOP NOWEUR 230
Noon sequined midi dress

Rotate

SHOP NOWEUR 500
Duchess low loose baggy jeans

Weekday

SHOP NOWEUR 65
La maille neve cardigan

Jacquemus

SHOP NOWEUR 235
Fitted rib tank top

Weekday

SHOP NOWEUR 12
Demitria low-rise flared trousers

Theory

SHOP NOWEUR 229
Vendome cashmere crewneck sweater

Sporty & Rich

SHOP NOWEUR 265
Le 5 à 7 python hobo bag

Saint Laurent

SHOP NOWEUR 2400
Mock-neck ribbed top

Maje

SHOP NOWEUR 155
Edita shorts

By Malina

SHOP NOWEUR 190
Mesh soft-cup plunge bra

Cos

SHOP NOWEUR 29
Ruffled asymmetric midi dress

Acne Studios

SHOP NOWEUR 650
Sgbobbi cardigan

Stine Goya

SHOP NOWEUR 300
Pleated wide-leg trousers

Ganni

SHOP NOWEUR 259