Culture / Digital Subscription

TikTok pop star Paula Jivén debuts new music video exclusively with Vogue Scandinavia

By Doris Daga

Photo: Eveline Johnsson

Today, Paula Jivén – the up and coming Swedish pop star that speaks directly into the hearts of Gen Z – releases her song Breaking Up With a Friend. In this exclusive video premiere on Vogue Scandinavia, we learn that the end of a friendship is the worst kind of heartache.