Oslo Runway 2025: Everything to know about the 10th anniversary edition

As Oslo Runway celebrates its milestone decade this year, all eyes are on the Norwegian capital for a fashion week that promises to be both reflective and forward-facing. Nearly 60 designers, artists, and brands are on the official schedule for this special Anniversary Edition, which will be bookended by standout moments including an opening ceremony on the Oslo Fjord and an anniversary dinner party at the iconic Munch Museum. From established names returning to the runway to exciting new talents making their debut, this year marks a decade of showcasing the best in Norwegian fashion – and the most compelling narratives are often found among the new voices.

At the heart of the 2025 program, taking place from August 25 to 30, is Oslo Runway NEXT, the platform’s renowned support program spotlighting the country’s most promising fashion talents. This season, the torch is passed to Cohmé Atelier and Wilhelmina: two up-and-coming brands with distinct visions and serious potential.

Chosen for their creative edge and business promise, the brands will receive mentorship from industry leaders, a membership at Norwegian Fashion Hub, and access to Manufacture Oslo for training in circular design principles. Most notably, they’ll each present a solo runway show – a first for the NEXT program, which traditionally featured a shared debut.

“It feels exciting to let Cohmé and Wilhelmina do separate shows this season,” says Sunniva Hartgen, Head of Fashion at Oslo Runway. “They get to truly own their creative universes – and I know they’ve got the guts to do it.”

In another nod to Norwegian ingenuity, a collaborative pop-up with department store Steen & Strøm will spotlight local craftsmanship. Featuring brands like ESP, Tarinii, Bastante Textile, Gobmi, and Cala Jade, the space offers a tactile experience of Norway’s unique design language – from materials to methods. And the narrative will extend beyond the catwalks and stores with a special tour hosted by the International Library of Fashion Research, exploring Norwegian printed fashion through the years.

Below, all the brands in the 2025 edition and an introduction to the two Oslo Runway NEXT brands.

The return of Cohmé Atelier to Oslo Runway comes with heightened anticipation. After a critically acclaimed presentation during ORW24, designer Mads Søreide cements his place as a rising star of Norwegian fashion. “I long for the time when fashion was both challenging and exciting,” Søreide explains. “Now it’s more about what will sell, but I do fashion because I love it. Fashion is my language.”

Expect bold Parisian glamour, long veils, sharp tailoring, and daring cut-outs – all encapsulated by the brand’s ethos: Dare to stand out.

Sister duo Johanna and Zandra Lundell founded Wilhelmina to do more than design beautiful garments – they aim to shift how we engage with fashion entirely. Drawing from Nordic folklore and their Swedish roots, the brand champions repurposed materials and authentic craftsmanship. Rooted in childhood dreams of owning a fashion label together, the pair now bring their vision to life with a thoughtful, myth-inspired aesthetic and a firm commitment to conscious consumption. “One of our main motivations is to give people new ways to participate in fashion,” the sisters explain. “Norway needs more designers who think differently – who challenge the expected.”