The art of making space: Nuna's latest stroller carries all of life's cargo

The reality of leaving the house with a baby is simple: you are never carrying just one thing. Nappies, blankets, bottles, spare clothes, snacks, toys – and often a few extras picked up along the way. What starts as a quick outing can quickly turn into a balancing act of Cirque du Soleil standards.

For one Vogue Scandinavia staffer and new mother, mastering The Art of Getting Out The Front Door was the biggest hurdle of her motherhood adjustment. “You don’t realise how much you need – from the practical pieces to the playtime paraphernalia that is essential to everyone's survival,” she says. “Every day requires a different combination of things and you need space for all of it.”

Enter Nuna’s DEMI icon stroller: a design shaped around the practical demands of modern parenting. While its streamlined silhouette feels suited to city life, its most defining feature sits just beneath the seat: an extra-large storage basket with a generous 15-kilogram capacity.

It’s this detail that transforms the stroller from a simple mode of transport into something far more considered. The generous basket is designed to carry everything a day demands – from baby essentials to groceries and the inevitable extras that accumulate along the way – eliminating the need for additional bags or awkward juggling.

Spacious enough to accommodate even a petite four-legged companion, it’s a feature that adapts to real life in all its variations. For another Vogue Scandinavia staffer and new mother, that flexibility was key. “Our dog was always part of our daily life,” she says. “We’d walk everywhere with him. When the baby came along, we didn’t want that rhythm to disappear.”

As Nuna knows well, practicality for parents is everything. The DEMI icon’s folding system allows both the pushchair and the basket to collapse together, making it easier to manoeuvre into cars, apartments or narrow hallways. And once outside, the stroller is designed to adapt seamlessly to whatever the day brings. As well, the seat can face forward or towards the parent, with four recline positions and an upright backrest angle that can be adjusted with one hand – a small but meaningful detail when you're loaded up with a coffee, baby bag and maybe even a leash.

There’s also thoughtfulness behind the stroller’s elevated seat level, which positions the baby higher up, creating a more natural eye-to-eye connection with the parent pushing it. And comfort, of course, is also central to the design. The seat features a removable Merino wool insert, providing soft, breathable warmth for colder months while remaining gentle against a newborn’s skin. Above it, a water-repellent UPF 50+ canopy shields the baby from sun, wind and unexpected rain showers, a particularly useful feature in the ever-changing Nordic climate.

For parents who spend long hours walking along cobbled streets or gravel-laden parks, the stroller’s ride quality matters just as much as its aesthetics. The DEMI icon is equipped with custom dual suspension and wide swivel-lock front wheels, designed to glide smoothly over uneven pavements or cobblestones.

Safety details are equally considered. The stroller features self-guiding MagneTech secure snap buckles that automatically lock into place, along with a quick-release harness that can shift from three to five points, making it easier to secure a wriggling baby without fuss. A one-touch rear-wheel braking system ensures the stroller stays firmly in place whenever you stop. All of which contributes to a feeling that the stroller is less a piece of equipment and more a companion for everyday life.

For parents navigating full days out, it’s this combination of thoughtful design and generous capacity that defines the DEMI icon experience. It simply makes space for everything in a family life of all shapes, sizes and surprises.