From custom cocktails and curated edits to puppies in the courtyard, NA-KD’s Stockholm pop-up an experience not to be missed. Scroll on for exclusive images from the Stockholm launch – and everything you need to know about the upcoming European stop-offs
This summer, NA-KD is heading on tour – and has already started strong in the brand’s hometown of Stockholm.
Recently, the Swedish fashion powerhouse unveiled its elevated new brand identity in the heart of Södermalm, transforming Sankt Paulsgatan 22 into an immersive, pink-tinged pop-up experience. Magenta walls, bubblegum accents and rosy marbled finishes set the tone for the bold new chapter – confident, playful and unapologetically NA-KD.
Inside, fans explored a premium edit of NA-KD’s most coveted styles, from Elsa Hosk’s Riviera-inspired swimwear to the ultra-wearable Emily collection and a dedicated Emrata display.
Elevated product setups, a relaxed coffee-and-bun station outside, and a steady stream of creators dropping by made it the ultimate summer style pitstop.
If you missed the Stockholm moment, don’t worry, NA-KD’s pop-up tour is just getting started. Next up: Copenhagen, Berlin and Paris, with each stop reimagining the brand’s elevated vision in its own way. Expect the same energy throughout: custom-designed spaces, curated product edits and playful surprises at every turn. Whether you’re drawn in by the fashion, the atmosphere or the signature Aeris cocktails, this is one summer tour worth following.
The Stockholm launch night set the tone. Held in the Södermalm store's courtyard the evening before opening, the invite-only event welcomed a select crowd to a twilight gathering soundtracked by DJ Tina Mishagi. On offer: Aeris cocktails, sculptural finger food, floral installations and pink-branded popcorn. See all the snapshots below.
