Inside Mercedes-Benz Studio Copenhagen during Fashion Week

During Copenhagen Fashion Week, the runway shows are only one small part of the story. Across the city, talks, dinners and gatherings fill the hours between shows – and returning for the spring/summer '27 season, Mercedes-Benz Studio Copenhagen became a central point of gravity for fashion folk throughout the week.

That role as a fashion week hub reflects the broader concept behind Mercedes-Benz Studio Copenhagen. More than a place to encounter the latest Mercedes-Benz models, the Købmagergade space brings cars into conversation with art, fashion, design, culture and gastronomy – and how these areas can become vehicles for change.

For SS27, that programme took on a distinctly fashion-focused guise. At its heart was Copenhagen Fashion Week’s ‘Small talks – big conversations’ series, tackling subjects spanning fashion’s relationship with technology and climate to craftsmanship, culture and the future of the industry. Among those taking to the stage were Collina Strada founder Hillary Taymour, Marimekko chief creative director Rebekka Bay, Lagos Fashion Week founder Omoyemi Akerele and British Vogue contributing sustainability editor Emily Chan.

Fashion forms one part of a much wider creative calendar. Alongside its collaboration with Copenhagen Fashion Week, the Studio works with two other fixtures of the city’s cultural landscape: contemporary art fair CHART and 3daysofdesign. The result is a space that continually shifts according to what is happening around it, both in its programming and visual expression.

Cars, of course, remain part of the equation. A changing selection of Mercedes-Benz models is displayed within the Studio, including fully electric vehicles, while visitors can also book a test drive. Elsewhere, the Mercedes-Benz Café serves coffee from Poma and matcha from Black Label Odd Balance, offering another, rather more everyday, reason to step inside.

There is history behind the contemporary setting, too. This year marks 140 years since Carl Benz patented the Patent-Motorwagen in 1886, regarded as the world’s first automobile. At the Copenhagen Studio, that heritage sits alongside the vehicles, ideas and creative disciplines of today.

For a few days in August, then, the Studio offered its own Copenhagen Fashion Week showcase beyond the runway: designers, editors and creatives moving through its doors, conversations unfolding between shows and some of the industry’s most exciting ideas finding a stage of their own.

See more snapshots from the Mercedes-Benz Studio Copenhagen below.