Maria Nilsdotter crafts a mysterious and spooky jewellery capsule with Netflix’s ‘Wednesday’

There’s something romantically spooky about the world of Maria Nilsdotter – the talons and daggers, the fangs and serpents. So when Netflix reached out to the Swedish jewellery designer about crafting a capsule inspired by its hit series Wednesday, Nildsotter was “immediately intrigued”. “I view my jewellery as a way of telling stories and entering otherworldly realms, often marked by a sense of eeriness or hidden twists,” says Nilsdotter. “My fascination with mythology and the supernatural made the world of Wednesday feel immediately familiar and close to home.” Naturally, Nilsdotter grew up watching original The Addams Family series, entranced by the aesthetic and its “dark quirkiness”.

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Rather than taking a literal approach to the capsule (no pendants of Wednesday Addams in sight, though there is an interpretation of Thing, the Addams family’s helpful hand), Nilsdotter imagined the jewellery Wednesday would wear herself. “My angle for the collection was to envision opening Wednesday’s jewellery cabinet and glimpsing the treasures and heirlooms she might guard as her own,” says Nilsdotter.

Dubbed Cabinet of Enchanted Relics, the collection consists of 11 pieces and three standout showpieces. There are necklaces and bracelets of linked silver bones and chains with dripping pearls. Wednesday’s pet scorpion, Nero, pops up in several places, most notably a choker strung with black beads. “They speak to a more concealed side of her nature,” says Nilsdotter of the items featuring Nero. “The quiet depth of her devotion and her unexpected capacity for care.” The extraordinary spiderweb necklace, meanwhile, with its dangling spider swinging from the back, has been adapted into custom armour, worn by Wednesday star Jenna Ortega on the show’s press tour.

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It’s no small feat to collaborate with Netflix on one of its most beloved properties. Though this project was “years in the making” and came with a handful of guidelines, Nilsdotter felt she had “creative freedom” to bring this collection to life. “With a character as iconic and beloved as Wednesday, it was important to me that the collection carried my own voice, something that came authentically from me, while at the same time honouring her and all of her wonderful traits,” says Nilsdotter. It’s not the first time Nilsdotter has drawn inspiration from a beloved pigtailed character; in 2020 she created a capsule to celebrate the 75th anniversary of Pippi Longstocking.

To further put her stamp on the collection, Nilsdotter assembled her very own Addams Family for the campaign image, tapping longtime friends of the brand like Qhristobal Magsino and his daughter Charlie (whose aesthetic is distinctly Wednesday-coded), actor Mustafa Al-Mashhadani and singer Miriam Bryant. The sort of creepy and kooky family we’d love to join.

The Maria Nilsdotter x Wednesday collection is now available