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"When I go into a boardroom, a room full of suits, I never wear a suit": CEO Pernilla Nyrensten is kicking down doors in sky high heels

By Natalie Salmon
Pernilla Nyrensten

Photo: Lars Brønseth

She’s the founder of a billion-dollar company and the first female CEO to ring the bell at the Stockholm Stock Exchange. Pernilla Nyrensten is a certified boss who’s revolutionising the outdoor industry. Here, she spills her secrets on succeeding in a male-dominated world

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