Fashion / Society

“We don’t have any rules”: Enter the sexy sequined fantasy of Rotate

By Clare McInerney

Photo: Marco van Rijt

We all have that one friend. Effortless and over-the-top, always up for anything. The one most likely to know where the afterparty is. Applied to the sometimes self-serious fashion world – in the Nordics, especially – that friend is Copenhagen-based label Rotate Birger Christensen. Fittingly, it’s a brand helmed by two longtime besties who project life of the party energy. Pour a glass of bubbly and get swept up in the sexy, sequinned fantasy of Rotate