An ABBA-fuelled first meeting, a Midsummer-inspired island celebration and a black-tie wedding at Stockholm's Grand Hôtel: Jon Zeiders and David Pettersson Roll brought together Swedish traditions and old-world glamour for their spectacular three-day celebration
It all began with ABBA. More specifically, the iconic Swedish band's 'Dancing Queen'. The hit song was playing on a jukebox at Julius', New York's historic West Village gay bar on December 2nd 2022. Jon Christian Zeiders, then living in Los Angeles, had found himself there entirely by chance after traffic forced him and a friend out of a taxi. Inside, he was introduced to Swedish entrepreneur David William Gustaf Pettersson Roll.
"We spent the evening talking and dancing to ABBA," recalls Zeiders, senior managing director at Burch Creative Capital and former president of Staud. "When the night was over, we kissed before David headed uptown and I went downtown to my hotel."
Their first official date came two months later, during New York Fashion Week. What followed was a transatlantic romance involving approximately 40 trips between Los Angeles, New York and Stockholm before they finally moved in together in May 2025.