January Fashion News: Pandora unveils its Valentine's-ready 'Be Love' campaign and 3 new global ambassadors

By Vogue Scandinavia

Discover Vogue Scandinavia’s dispatch with all of the latest sartorial news, launches and releases to keep on your radar this January

Pandora unveils its 'Be Love' campaign and trio of new global ambassadors

There's an inherent sense of sentimentality at the heart of Pandora, with its DNA of meaningful gifting and storied charms. So it makes sense that its new global Be Love campaign celebrates the transformative power of love as more than just a feeling – rather as ‘a verb and an action’, ‘something one does, lives, embodies, embraces', in the brand's words. The loved-up campaign – which is bound to woo the world – also introduces a new trio of beloved women as global ambassadors: sisters and artists Chloe and Halle Bailey, along with actor, author and advocate Selma Blair.

What does love mean to the new ambassadors? For Chloe, it's “being your complete, whole self and loving that,” while for Halle, it's “unconditional, infinite love. Something that is never ending, that you know is always there. Never questioned.” While Selma feels that, for her, it means “being present. Being every day, like, ‘How can I make this moment better?’”

“For Pandora, love is more than a day on the calendar – it’s more personal and encompassing than that. It starts with each of us, and it is embodied in how we live our lives,” Pandora's CMO Mary Carmen Gasco-Buisson weighs in. “That is the essence of our new Be Love brand campaign. It brings to life our brand purpose of giving a voice to people’s loves. This is beautifully embodied by our new brand ambassadors, Halle Bailey, Chloe Bailey, and Selma Blair. And our jewellery is not only expertly crafted for every occasion and for every day, it is also a vehicle for sharing and commemorating the people, moments, places, interests and dreams that we love.” Pandora’s CMO, Mary Carmen Gasco-Buisson.

By Clare McInerney

Photo: Pandora

Zalando marks the expansion of its luxury offering with a campaign starring musician and actress Rina Sawayama

Kicking off the year with a bang, Zalando has announced a partnership with Japanese artist and actress Rina Sawayama, who has been appointed as the ambassador for the brand’s Designer segment. The collaboration marks an expansion of Zalando’s high-end offering, as the company is launching a new, enhanced luxury shopping experience, promising an elevated and engaging onsite destination for next-gen fashion enthusiasts. The “new luxury floor of the Zalando digital department store” will feature established and emerging brands, ensuring a broad and inspiring selection for customers.

Celebrating the partnership’s launch, Zalando has released a female-led campaign starring Sawayama, shot and creative directed by acclaimed fashion photographer Carlijn Jacobs and styled by Georgia Pendlebury. The campaign is inspired by the contrast of personalities, alternating between introverted and extroverted, bright and dark, allowing Sawayama to embrace various facets of herself.

“Fashion has and continues to play such a key role in my life as it empowers self expression, so the partnership feels like a natural fit,” says Sawayama. “Working closely with an inspiring team of female creatives on this campaign gave me the freedom to showcase the different sides of my personality.”

By Linnéa Pesonen

Photo: Zalando / Carlijn Jacobs

Photo: Zalando / Carlijn Jacobs

Photo: Zalando / Carlijn Jacobs

Audemars Piguet launches a new, Haute Couture-inspired watch in collaboration with designer Tamara Ralph

Joining forces with renowned Haute Couture designer Tamara Ralph, Audemars Piguet unveils a new, limited-edition Royal Oak Concept Flying Tourbillon timepiece. The collaboration debuted yesterday during the Tamara Ralph spring/summer '24 showcase at the historic Shangri-La Palace in Paris for Haute Couture fashion week, where the sophisticated watch was paired with a line-up of opulent gowns.

“The complications of watchmaking orchestrate a foundation which can be played with in terms of textures, colours and designs, allowing for the savoir-faire of couture to shine through,” says Ralph. “Rich materials, unique colour palettes and ultimate precision are combined creating an exquisite limited-edition of the Royal Oak Concept Flying Tourbillon, inspired by Haute Couture.”

Taking cues from Ralph’s signature aesthetic, which seamlessly blends bold femininity and timeless elegance with boundless creativity, the watch features a one-of-a-kind colour palette where graded hues of brown and bronze merge with shades of gold, creating an impression of a swirling vortex. Crafted from 18-carat pink gold and adorned with matte, frosted gold finishes and small diamond spheres, the timepiece is a display of impeccable craftsmanship where Haute Horlogerie and Haute Couture meet.

By Linnéa Pesonen

Designer Tamara Ralph donning her Royal Oak. Photo: Audemars Piquet

Photo: Audemars Piguet