Enter the J Lindeberg Clubhouse where Y2K-infused sportswear embraces an après ski nightclub twist
For its Copenhagen Fashion Week debut, in a warehouse space outside the city centre, J Lindeberg opened its very own clubhouse. Marked by pulsing beats, early '00s ‘puffer in the club’ attire and a surprise runway appearance by Lucas Braathen (having recently retired from alpine skiing at 23 years old, he has a bit of extra time on his hands), the show was a raucous celebration that made one thing abundantly clear: the Swedish heritage brand is bigger than ever.
The J Lindeberg clubhouse – also the name of the brand’s digital membership – is best defined by head of design Neil Lewty as “a blend between the nightclub and the sports club”. “It goes back to our roots in the Y2K era,” he says (the brand was founded in 1996 but really found its footing in the early '00s). The two sports driving J Lindeberg’s success – the activities on which this clubhouse was built – are golf and skiing. Seeing as this is an autumn/winter collection, it finds its inspiration in the latter.
“We’re bringing that après ski feeling with a nightclub element,” says Lewty. Think floor-skimming overcoats fashioned from technical fabrics and flared ski pants, paired with a puffer tube top. A cropped and cupped going out top – a Y2K staple – is fashioned from a waterproof ski fabric. A polo shirt, available in the main ski line, is reworked into an ankle-length body-con dress. Puffer jackets come in an all-over glitchy print that feels very ‘dawn-of-the-internet'. Rendered in largely black and white, the offering is peppered with pinks and reds as well as the brand’s very own ‘clubhouse blue’, an Ikea-adjacent hue developed especially for the occasion.
After Lewty took his bow, the clubhouse instantly became the nightclub as DJs helmed the decks and guests danced the evening away. If this is what goes down at club Lindeberg, count us in.
See the full J Lindeberg AW24 collection below:
J Lindeberg - AW24
