Fake flowers often get a bad rap. Swedish brand Ivy Lab, however, is aiming to change that, crafting extraordinarily beautiful faux florals that live forever

Maria Kangärde, Bim Tysander and Sofie Ganeva, co-founders of Ivy Lab, a Swedish brand disrupting the faux floral space with their extraordinary bouquets. Photo: Mikael Lundblad
Fake flowers often get a bad rap. Swedish brand Ivy Lab, however, is aiming to change that, crafting extraordinarily beautiful faux florals that live forever