Editor in chief Martina Bonnier on why Vogue Scandinavia Living's latest cover star, Beate Heuman's particular style of interior design proves Scandinavian doesn't mean minimalism
For the third iteration of Vogue Scandinavia Living, we celebrate a woman changing the aesthetic direction in which our region's homes are heading: Beata Heuman. She's in huge demand right now, and I think she represents something this region hasn't had much of: proof that Scandinavian design doesn't have to mean minimalism. She has developed her own singular style, blending her Swedish folkloric roots with a distinctly British countryside sensibility. For the cover, she's wearing a look from Nicolas Ghesquière's Louis Vuitton autumn/winter ’26 collection – itself built on nature and folkloric references, which feels particularly apt.
I think she represents something this region hasn't had much of: proof that Scandinavian design doesn't have to mean minimalism
Martina Bonnier
Heuman may live and work in London, but for this feature, we met the interior designer in her true home: at the family farmhouse in Sireköpinge, Skåne. It is where she grew up, where she spends her vacations and summers. She's so rooted there that even her English husband has learned to speak Swedish. It's also where you can see her particular sense of humour most clearly: romantic floral fabric standing right next to a neon sign, or a cheeky soap taking pride of place in her bathroom.
Also in this issue, we have Clara Rosenkrantz, custodian of Glorup Gods, a Danish Baroque manor on Funen that's been in her husband's family for generations. Where Heuman’s work entails crafting new spaces from scratch, Rosenkrantz’s home holds onto, and treasures, the past. Written by Lisa Hasselgård-Rowe, it's a different kind of interior story, one that focuses on inheritance rather than reinvention.
Two very different ways of making somewhere feel like home, just a few pages apart. I hope you enjoy both as much as I did.
Sincerely,
