Yearning for an adventure through the land of ice and fire? Live vicariously through the lens of photographer and brand founder Nuria Val
As a photographer and self-proclaimed “globetrotter,” Nuria Val’s passions have taken her all over the world. However, after visiting Iceland for the first time a decade ago the magical scenery captivated her. “I fell completely in love with this place,” Val says. “I think it’s like traveling to another planet, but still on our planet. It was so shocking for me at the beginning.” Luckily, Val's most recent trip to Iceland was dedicated to photographing the beautiful scenery so she can share it with others, too. Starting in Reykjavík, the already breathtaking landscape is amplified through Val’s lens as she captures the essence of the country from the Blue Lagoon to a local wine bar.
“I like to take pictures when the light is beautiful – first thing in the morning, and the last light of the day,” she explains. “On this trip, as the weather was not that good, you had to take advantage of what you have. Pictures, even in the rain or when it’s foggy first thing in the morning and you can see all the clouds super close to the land – it’s still so beautiful.”
Another reason for the trip, in particular, was to host a pop-up for her plant-based beauty brand Rowse, held at the Reykjavík store of the Danish furniture brand NORR11. “Since I first started Rowse, I’ve always been inspired by these landscapes,” Val says. “A lot of the visuals and the identity of the brand comes from nature – so I wanted to go to Iceland and make Rowse part of the landscape, too.”
Read on to discover more of Val’s epic journey through the land of ice and fire.
Arnastrapi

Photo: Nuria Val

Photo: Nuria Val

Photo: Nuria Val
Artu Museum Asmundarsafn

Photo: Nuria Val
“The Ásmundur Sveinsson Sculpture Museum showcases exhibitions that span from history to our present day, featuring leading Icelandic and international artists across modern and contemporary art. It’s amazing to explore the works of Icelandic artists such as Erró, Kjarval, and the sculptor Ásmundur Sveinsson himself. The museum has a beautiful sculpture garden surrounding the building, beloved by visitors and locals alike.”

Photo: Nuria Val

Photo: Nuria Val
Bakery Brauð & Co
“Brauð & Co captures the essence of Icelandic baking, offering a charming space where both locals and visitors gather for the love of exceptional bread and pastries.”

Photo: Nuria Val

Photo: Nuria Val
Blue Lagoon

Photo: Nuria Val
“A surreal and relaxing atmosphere at the iconic Blue Lagoon—a sensory delight. I recommend visiting right before heading to the airport or at sundown when dusk befalls and the stars come out—and if you are lucky enough, maybe even the Northern Lights.”

Photo: Nuria Val

Photo: Nuria Val
The Reykjavík Edition

Photo: Nuria Val
“The cosiest and chicest stay in Reykjavík is the Edition, with its unique views across the harbour. It’s my go-to hotel when I visit Iceland.”
Gunnuhver Hot Springs

Photo: Nuria Val
“In the middle of Gunnuhver Hot Springs, you feel the forces of Earth come to life in a spectacular display of steam and bubbling hot water.”

Photo: Nuria Val

Photo: Nuria Val
Hvammsvik

Photo: Nuria Val
“One of the most special hot springs on the island. Quiet, beautiful, and authentic. You can swim in the water and enjoy the endless views of rugged mountains. The view defines the untouched wilderness of Hvammsvik nature.”

Photo: Nuria Val
“After an incredibly restful soak in the springs finished off by a bracing dip in the ocean, I recommend a juice shot and the delicious locally sourced menu at Hvammsvik’s restaurant for a filling lunch.”

Photo: Nuria Val

Photo: Nuria Val
Jökulsárlón

Photo: Nuria Val
“I witnessed the beautiful dance of ice at Jökulsárlón, where icebergs float gracefully against a backdrop of mountains. The crystal-clear waters of Jökulsárlón reflect the icy sculptures, creating a surreal and breathtaking panorama.”

Photo: Nuria Val

Photo: Nuria Val

Photo: Nuria Val
Reykjavík

Photo: Nuria Val

Photo: Nuria Val

Photo: Nuria Val
“A seafood feast at The Sea Baron, a charming restaurant in Reykjavik’s old harbour known for its fresh and flavourful catches. I had the best lobster soup ever here.”

Photo: Nuria VAl

Photo: Nuria Val

Photo: Nuria Val
“Tiu Sopar, a haven for tapas enthusiasts and natural wine lovers alike.”

Photo: Nuria Val

Photo: Nuria Val
“Hallgrímskirkja is a Lutheran parish church in Reykjavík, standing as the largest church in Iceland and among the tallest structures in the country. Its silhouette against the skyline is so striking and entering quietly to listen to the choir is an incredibly moving experience.”

Photo: Nuria Val

Photo: Nuria Val

Photo: Nuria Val
“Shopping around Reykjavík and getting to know the best curation of Nordic fashion design at Andra Reykjavík.”

Photo: Nuria Val
Seltun

Photo: Nuria Val

Photo: Nuria Val

Photo: Nuria Val
“Shooting at Seltun, a geothermal wonderland where the earth breathes and steams. You can feel how active and alive our planet is. The colours, the smell, the heat, everything together makes this scenery so special.”

Photo: Nuria Val

Photo: Nuria Val
Skógafoss

Photo: Nuria Val
“Skógafoss is a testament to Iceland's raw beauty, a magnificent waterfall known for its powerful presence. You can feel the force of nature; this breathtaking waterfall is always worth visiting while driving to Jokulsarlon.”

Photo: Nuria Val

Photo: Nuria Val
The Black Church of Budir

Photo: Nuria Val
“Sunlight at The Black Church of Búðir, surrounded by golden fields and rugged landscapes.”

Photo: Nuria Val

Photo: Nuria Val

Originally published by Vogue.com.