Fashion / Society

How Swedish brand Ilouity is reinventing maternity style, one pair of jeans at a time

By Sagal Mohammed

Photo: Jessica Sidenros/ Söderberg Agentur by Wei

Finding a great fitting pair of jeans is tough at the best of times, but throw in pregnancy and it becomes almost impossible. But not for this brand, who are bringing stylish maternity jeans to Scandinavia