Fashion / Society

How ABBA's favourite denim brand is making a comeback in the Nordics

By Sophie Axon

Photo: Lois Jeans.

On the occasion of Lois Jeans’ regional runway debut in Oslo, Vogue Scandinavia speaks to the creative director of the Spanish-born brand – loved by Scandi greats such as ABBA and Björn Borg – about its Nordic return