Lifestyle / Society

Eternal Hoptimists: The Danish design icon that just wants to make you smile

By Allyson Shiffman

Created in 1968, the Danish Hoptimists were designed with one thing in mind: to spread joy. Photo: Margarita Shermet

Meet Bumble, Bimble and friends, the frolicking figurines whose singular goal is to boost your mood. Since 1968, these happy creatures have been spreading joy, and for the first time, Vogue Scandinavia is delving into their origin