Latimmier Ervin Latimer pitti uomo
Fashion / Society

Helsinki's emerging fashion talents share their favourite Finnish things to do

By Allyson Shiffman

Photo: Aleksi Niemelä

The emerging talents showcasing at Fashion in Helsinki 2022 give an insider's look on their can't-miss hometown activities

There’s something in the famously pure Finnish water. A fresh crop of Finnish designers are putting Helsinki on the map. Inspired by the artisanal traditions of their region, the distinctive and abundant countryside and even the country’s self-described melancholy, the new Finnish aesthetic is functional, crafty and far from ordinary.


At this year's Fashion in Helsinki, fashion folk from far and wide came to see what all the Finnish fuss is about. The two-day programme culminated in a fashion show showcasing the country’s rising stars, some of whom have already shown outside the region (perhaps most notably Latimmier, who made a big splash at Pitti Uomo last season).

Below, we get to know the crop of designers showing at Fashion in Helsinki and ask for their pro tips on what sights, activities and wine bars are not to be missed when visiting their hometown.