Beauty / Sponsored

Harness the power of golden hour for the ultimate night-time renewal

By Esteban G Villanueva

Photo: La Prairie.

In the latest addition to its Pure Gold collection, La Prairie taps the naturally restorative properties of a night's rest together with the powerful benefits of gold. Bring the gilded last light of day into your evening's rest with its new signature cellular complex

In collaboration with La Prairie.


It’s said that one’s true self is revealed once the veil of the night falls upon the world. Whether or not this rings true for our character, it does for our biology.

During the sleeping hours, our bodies tap into their own individual regenerative powers and replenish from the inside-out. Now, imagine enhancing that natural capability with the power of gold. That is La Prairie's recently launched Pure Gold Radiance Nocturnal Balm.

A dense and hydrating cream, the Pure Gold Radiance Nocturnal Balm takes the viscosity and permeability of a classic night-time product and elevates it with the powerful and sought-after benefits of pure gold, as found throughout La Prairie's Pure Gold family. A top-tier formulation paired with a traditional approach - our answer to integral wellness.

Photo: La Prairie.

Photo: La Prairie.

The last ray of sunshine bottled

The merits of incorporating gold into one’s skincare routine are not new. As the most precious of all metals, thanks to its electron composition, gold is known for its ability to absorb energy-rich blue light and reflect complimentary yellow light in a warm hue. Quite literally delivering the sun-kissed glow of a radiant golden hour to your skin.

On top of that, the Pure Gold Radiance Nocturnal Balm delivers the pure mineral of gold with its in-house-designed Pure Gold Diffusion System. The system actively works in three stages: first, the particles of gold are placed atop the skin. Secondly, nutrient delivery is received by the epidermis, creating an immediate lift. And lastly, a steady release of nutrients and replenishing ingredients work magic overnight, resulting in a renewed morning awakening.

Photo: La Prairie.

Photo: La Prairie.

A movement from within

While by itself, the state-of-the-art Pure Gold Radiance Nocturnal Balm is one of the best ranking formulas on the market, the Swiss skincare maison adds an additional, signature gesture to the experience.

With a polished marble stone that is carefully nestled within the compartment of the balm, one can massage the face to stimulate microcirculation, soothe facial muscles and release the daily build-up of tension before applying the cream. This enhances the powers of formula by bringing a sense of holistic calmness and relaxation, while also aiding circulation, depuffing and stress relief.

Discover how to fulfil the massage ceremony below: