It’s said that you can forget highlight, blush and even lipstick; but the one thing you should never pass by is a good coating of mascara
All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Whether you like the classic black look or opt for a bolder brighter colour, mascara is a staple in every makeup lover’s routine. Some might even say it’s one of the first things one tries when discovering the world of rogues and pigments, so it’s safe to say that it holds a special place in everyone’s heart.
Now, when it comes to mascaras, the beauty industry loves to experiment and they’ve managed to create a plethora of different options that range from elongating to thickening, defining to volumising and even some that have claimed to be better than sex. However, with so many options out there, it can get overwhelming to choose which one is the best, so what should you look out for when choosing your next lash enhancement?
The first thing to do is know your lashes; a quite easy, yet often overlooked, step. Understanding and knowing their composition allows you to determine their needs and what you should be looking for in a mascara.
Short, thin lashes require elongating and volumising mascaras that will make up for the lack of length and fill up the natural hairs. On the other hand, long lashes can sometimes clump up if elongating mascara is applied, giving a non-desirable spider leg look. In this case, clump-free mascaras are a lifesaver that define and add tint, but make sure each lash stays separated and looks smooth throughout the wear.
Another thing to consider is the wear we intend our mascara to have: how long are we planning on the lashes lasting? What life challenging situations are we foreseeing in our future? And what sweat or tear-prone activities do we have on our radar? That defines whether a waterproof mascara is needed or not.
At the end, as with everything in makeup, part of the process is trying out different products and finding what suits our personal needs best. That being said, we at Vogue Scandinavia put together a list of our favourite mascaras so you can get a headstart on your journey to finding the perfect lash enhancer.