Lifestyle / Society

Flower power: The mother-daughter pair bringing ByTimo into full bloom

By Josefin Forsberg

Photo: Ida Fiskaa

There’s something about Norwegians and floral dresses. No brand knows that better than ByTiMo, whose flowery frocks have become an aesthetic movement, worn for weddings and graduations, album covers and birthdays. Now, with the launch of an interior line, the Norwegian mother-daughter brand’s universe is in full bloom