Culture / Society

How Finnish sensation Käärijä got the world wearing neon green and singing 'Cha Cha Cha'

By Linnéa Pesonen

Striped denim jacket, €590, Striped denim trousers, €365. Both Vivienne Westwood. Collar shirt, €220. Needles. Photo: Karoliina Bärlund

When Finland’s Käärijä took the stage at this year’s Eurovision, a star was instantly, explosively born. With an outrageous energy, infectious presence and that oh-so-catchy hook, the Vantaa-based rapper may not have won the contest but he certainly snatched the hearts of those in his home country and beyond. We ask Käärijä the million dollar question: what next?