The 4 female-founded Scandinavian underwear brands you need to know about

Nice undergarments aren't simply a treat for others to enjoy; they’re for us who wear them. In recent years, the industry has finally become more aware of this notion and has started to manufacture underwear that looks good but feels even better. This is due in part to the number of female lingerie-brand founders who focus just as much on design as on comfort. (Finally.)

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Below, discover four of these brands whose products deserve a space in your lingerie drawer.

Born from the friendship of Copenhageners Nicoline Borum Dalgaard and Maise Lutzhoft Nielsen, Liniere Lingerie is dedicated to the subtle art of defining and enhancing the female form. The brand's name, inspired by the German concept of 'creating lines' in typography, reflects how Liniere's pieces delicately trace and celebrate the natural curves and contours of the silhouette.

The collection is organised into three distinct styles—Secret Garden, Gwyneth (a nod to Gwyneth Paltrow), and Soft Kiss—each as elegant, ephemeral, and beautiful as the last.

Beyond aesthetics, Liniere champions a deep commitment to sustainability. This ethos is woven into every decision, focusing on minimising waste, prioritising deadstock materials, and relentlessly striving for a more ethical future.

Swedish-bred, Berlin-based designer Sofie Andersson wanted to create comfortable and sexy lingerie, without compromising the planet. Her solution is Anekdot, which uses certified recycled nylons made in Italy, with the highest percentage of recycled fibres and fine quality that they could find on the market. "We are an up-cycling brand, and for the lingerie collection we source our materials from precious leftovers from the luxury fashion industry, including off-cuts, surplus, production errors, miscalculations and unwanted or forgotten fabrics due to fast-paced trend cycles," Andersson expands. "Our production takes place with local seamstresses in Berlin and Poland, which dramatically reduces our carbon footprint, and we use sustainable packaging without plastic."

And the underwear looks as good as it feels. "Underwear is the first garment we put on our bodies in the morning and wear close to our skin all day," she explains. "If you wear underwear that embraces your natural self, I believe it makes you shine a more vibrant version of you. I’m sure that it empowers you to be bold, dare to make things differently, stand up for yourself, see things from new perspectives, trust the core of your being, do what feels right, and make choices that align with your true values."