As the fashion world continues to find more ethical and sustainable ways to work, lab-grown diamonds have become a hot topic. Here Vogue Scandinavia explores this sparkling world and answers all your burning questions
Despite the adage, diamonds haven’t always been forever… This famous phrase actually came about as recently as 1948, when De Beers hired advertising agency N.W. Ayer to help the company sell more diamond rings. Like a storyline from Mad Men, a female copywriter called Frances Gerety came up with the four simple words that would change the world of jewellery forever – a slogan that would be considered the greatest of the 20th century by Ad Age magazine.
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