Supermodel and two time Vogue Scandinavia cover star, Elsa Hosk stole the show in Gucci's new lookbook
It's round two for Demna Gvasalia's Gucci, and the newly unveiled lookbook (shot by the creative director himself as an imaginary runway show) has dropped with a calculated splash on Instagram. And it is sending ripples – nay, shockwaves– across the global fashion landscape.
Exuding a charged magnetism with a dash of potent sex appeal, it channels the provocative spirit of Tom Ford's era at the house. No wonder, then, that the initial reception of the new collection been overwhelmingly positive. And the attention is only bolstered by the star-studded line-up of celebrities sporting Demna's daring designs; But, among faces like Alex Consani and Gabriette, it was one in particular that captivated us: Elsa Hosk.
Photo: Gucci
In a breathtaking gown featuring a bejewelled halterneck and a dramatic, low-plunging back, the Swedish supermodel and two-time Vogue Scandinavia cover star looked like a modern-day Bond girl. Closing the collection in look number 58, Hosk sported an intense smoky eye, a complementary nude lip, and her hair – swept into an up-do – shone a spotlight on the statement earrings.
For this latest instalment, the new creative director continued his deep dive into Gucci's rich archival and visual history, unifying the house's generations within his distinct aesthetic vision. Tailoring was rendered lightweight, woven to achieve an aged, lived-in feel. Womenswear pieces deliberately eschewed buttons, favouring minimal, modern clasps. Jeans were executed with seamless perfection, and the textural coats were a feat of intricate craftsmanship, cut from strips of shearling and silk, goat hair, and feathers, linked in elaborate patterns across sheer bases and linings.
Photo: Gucci
Photo: Gucci
Photo: Gucci
Photo: Gucci
The House's seminal signatures from the '70s and '90s were dramatically reimaged: racer jackets featured a bold web stripe, and belts debuted a sliced, sharp reinterpretation of the iconic Double G buckle. Gucci's iconic Jackie 1961 handbag was reborn, either compacted into a sharp, rectilinear shape or softened and magnified in sumptuous calfskin and croc. Head-to-toe leather and suede looks appeared alongside vibrant, equestrian-print ensembles, which drew direct inspiration from archival silk scarves.
Explore the full collection below:
