The Scandinavian it-girls have created the much-needed addition to your everyday uniform
Narcissistic is the word models, influencers and twin sisters Cecilie and Amalie Moosgaard use to describe the process of launching a brand. “We keep saying it's been a very narcissistic process,” Cecilie tells me a few days before their jewellery label Lié Studio launches. “Because we have really just sat at the table and told people what we want.”
For them, it’s been an exercise in finding something that is truly right for them and their wardrobes. “If we don’t want to wear it ourselves, we won't make it,” adds Amalie. “And if we love it, we'll make it. So it's extremely narcissistic which is weird but we have to be true to ourselves.”
Photo: Arda Eken/Lié Studio
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