From immersive knitwear pop-ups to pre-loved fashion markets, these five Copenhagen Fashion Week SS26 activations are open to everyone – no guest list required
While Copenhagen Fashion Week’s runways may be reserved for industry insiders, some of the week’s most exciting experiences are designed for everyone. Across the city, brands are opening their doors with pop-ups and installations that invite the public to join in – no guest list needed.
From Uniqlo’s immersive Soufflé House and Day Et’s tarot-powered collection preview, to 1664 and OperaSport’s playful city kiosk, these activations go beyond the front row to create moments anyone can step into. You can also hunt for pre-loved designer treasures at Loop Generation’s pop-up in ILLUM, or take a quiet pause with 66°North’s Arctic-inspired exhibition.
Consider this your cheat sheet to the fashion week moments you can actually walk into. No invite, no front row seat, no problem.
Uniqlo's Soufflé House
Photo: Uniqlo
Photo: Uniqlo
For one day only, UNIQLO opens the doors to its Soufflé House, an immersive pop-up celebrating the brand’s ultra-soft Soufflé Yarn collection. Set in the heart of Copenhagen on Wednesday 6th August, the space invites visitors into a multi-sensory playground designed to soothe and inspire.
Expect to wander through a scarf forest, unwind in an ASMR lounge, explore a curated scent library, and refuel with complimentary drinks and snacks in a cosy café. Whether you’re crafting the perfect TikTok or seeking a moment of calm between shows, Soufflé House is a must-visit oasis of texture and creativity. Entry is free – just download the Uniqlo app to secure your spot.
Soufflé House, Pilestræde 8A, 1112
Day Et's 'More Than Meets The Eye' Pop-Up
Photo: Day Et
Day Et brings a touch of mysticism to Copenhagen Fashion Week with its 'More Than Meets The Eye' pop-up. Running from August 5th to 7th on Værnedamsvej, this open-to-all experience offers visitors complimentary tarot card readings in a dreamy, atmospheric setting.
Alongside these personal 10-minute tarot sessions, guests will get a first look at Day Et’s SS26 collection, which draws inspiration from aura photography, church vaults, and abstract art. Whether you’re curious about your future or simply your future summer wardrobe, this pop-up will deliver.
More Than Meets The Eye, Værnedamsvej 6, 1619
1664 Kiosk x OpéraSport
Photo: 1664
Photo: 1664
Parisian beer brand 1664 is bringing its signature 'Style in Every Sip' concept to Copenhagen with a week-long pop-up kiosk in collaboration with OpéraSport. From August 4th to 10th, visitors can enjoy complimentary tastings of 1664's iconic brew while customising merch with bag charms and bespoke heat-pressed T-shirts.
The pop-up also debuts an exclusive limited-edition collection designed in partnership with OpéraSport, celebrating individuality and the fusion of French and Danish aesthetics. Inspired by Copenhagen’s beloved street kiosks, the 1664 Kiosk is a stylish urban meeting point where good taste, both in beer and fashion, takes centre stage. Expect a playful atmosphere to create, sip, and shop – to the soundtrack of DJs on Wednesday and Friday afternoons – no VIP pass required.
1664 Kiosk, Niels Hemmingsens Gade 12, 1153
Loop Generation x ILLUM Pop-Up
Photo: Loop Generation
Photo: Loop Generation
London’s premier destination for preloved luxury, Loop Generation, teams up with Illum to bring circular fashion to Copenhagen in a month-long pop-up. Open to the public on Thursday 7th August from 5PM until 8PM, the event will transform the second floor of Illum’s iconic department store into a treasure trove of high-end designer pieces, from Chanel and Dior to Prada and Saint Laurent, with Loop Generation's founders as hosts.
The collaboration marks Illum’s commitment to promoting sustainable luxury and offers fashion lovers the chance to shop coveted pieces with a more mindful approach. This is your chance to score iconic finds and embrace circular fashion in the spirit of Copenhagen Fashion Week.
Loop Generation Pop-Up, Østergade 52, (women's department on second floor, next to the shoe department).
66°North's A Craft of Longevity
Photo: 66°North
Icelandic outerwear brand 66°North invites you into the world of craftsmanship, durability, and design with an immersive open atelier experience at Copenhagen’s Nils Stærk Gallery. Visitors will step into a working studio environment inspired by the brand’s own factories, featuring live repairs, garment prototypes, and extreme weather testing powered by the Gore-Tex Weather Box.
Throughout the day, guests can explore the exhibition, enjoy 66°North ice cream in collaboration with Siciliansk IS, and enjoy a panel talk with industry leaders on the importance of longevity in design. Blending fashion, function, and environmental mindfulness, this event offers a hands-on exploration of how thoughtful design can stand the test of time. Free and open to the public.
Nils Stærk Gallery, Glentevej 49, København NV. 15:00–19:00 CEST.
Manuel Mathieu Parfums exhibition at Henrik Vibskov Boutique
What happens when a celebrated contemporary artist swaps his canvas for a bottle of perfume? Haitian talent Manuel Mathie, known for his visceral paintings and installations, invites you to experience scent as art. For the first time, his debut fragrance collection, Manuel Mathieu Parfums, will be exhibited at Henrik Vibskov Boutique, blurring the lines between olfactory and visual storytelling.
Each of the three unisex fragrances is a work of art in itself, crafted with master perfumer Juliette Karagueuzoglou, and bottled in hand-molded clay sculptures. From memories of Haitian coastlines to meditations on transformation and desire, these perfumes aren’t just to be worn – they’re meant to be felt.
Drop by to explore this intimate exhibition-meets-launch event thoughout the week and discover a new way of seeing (and smelling) the world.
Henrik Vibskov Boutique, Gammel Mønt 14, 1117