For spring/summer '26, COS headed to Seoul. With a guest list including the likes of Alexander Skarsgård, the Swedish label transported attendees into a world where texture and depth are paramount. Below, discover the standout moments from the collection, behind-the-scenes insights you might have missed – and why Skarsgård admitted he was feeling a little villainous
Though rooted in Sweden, COS now operates firmly as a global runway brand – regularly showing in New York (with SS25 in Athens a notable exception). For SS26, however, the brand set its sights on South Korea to stage its latest showcase in the fashion and culture hub that is Seoul.
"There are so many cities that we would want to be in," explains Karin Gustafsson, COS's design director. "But we felt that the collection and the venue worked very well together." The venue in question was located in the brutalist outskirts of Seoul, within a university complex where emptied swimming pools had been stripped back to their geometric basis, creating a surreal architectural landscape: light flooding across the concrete structure as white smoke rose from the pool basins.
Vogue Scandinavia editor in chief Martina Bonnier with Karin Gustafsson, design director at COS.