As the season (slowly) transitions, there's no better time for a routine revamp – and those based in the Danish capital are in luck. For two weeks only, buzzy beauty brand The Ordinary are setting up (pop-up) shop in the city
As Copenhagen Fashion Week kicks off, it's not just the fashion industry that brings the cobbled streets of the Danish capital to life. The Ordinary, one of the buzziest beauty brands in the world (beloved for its honestly priced and science-proven formulations) is set to swing doors open to a two-week pop-up shop, welcoming Copenhagen beauty buffs to a debut home turf store for the brand.
Since bursting onto the beauty scene in 2016, The Ordinary has been disrupting the industry by doing all the things that should be ‘ordinary’ – but aren’t. For example, the belief that everyone should have equal access to quality skincare products. Which The Ordinary achieves by bringing well-known active ingredients to the world at sensible price points.
“We are so happy to be returning to Copenhagen Fashion Week as the Official Skincare Stylists, being amongst some of the most friendly and forward-thinking brands in the world,” notes Nicola Kilner, co-founder and CEO of Deciem, mother company of The Ordinary – an official sponsor of the fashion festivities this season. “Through our continued partnership with Fashion Week, we will celebrate the concept that quality skincare is for everybody and that The Ordinary creates products for all skin.”
Photo: The Ordinary
Personalised skincare and individuality are at the heart of the brand and the pop-up store. Fans and fans-to-be will be greeted by The Ordinary’s best sellers available to shop and the possibility of complimentary 30-minute facials (while spaces last) at Kronprinsensgade 4-6, 1114 København K. More than that, there will be brand ambassadors on-site, building bespoke regimens and offering advice on adapting the brand’s best sellers to suit every skin type or style, with visitors invited to trial the products while they’re at it.
As if that wasn’t enough, every visitor will also be treated to two of the Ordinary’s most loved products, including Hyaluronic Acid 2% + B5 and Niacinamide 10% + Zinc 1%.
The pop-up shop will be open on Kronprinsensgade 4-6, 1114 København K from January 27th to February 10th.