Ice ice baby: Chopard unveils its newest high jewellery and couture collection at New York Fashion Week

As New York Fashion Week wound down, Chopard was only just starting up. The Swiss jewellery maison took the chance to unveil its latest iteration, Ice Cube Haute Joaillerie. Amid architectural magnificence, a curated group, including Vogue Scandinavia editor-in-chief Martina Bonnier, became acquainted with this bold new era for the house

Amid the glamour of New York Fashion Week, one diamond shone a little brighter than the rest. On the 55th floor of One Vanderbilt, Chopard illuminated the NYC skyline, unveiling its latest collection: Ice Cube Haute Joaillerie.

Bold, urban, elegant, and refreshing, this is a stunning new interpretation of Chopard's Ice Cube collection. Since 1999, this range from the Swiss luxury brand has embodied minimalist elegance, but now it enters a new era of daring proportions, modular versatility, and sculptural brilliance.

"Ice cube has always represented purity and precision," says Caroline Schuefele, co-president and artistic director of Chopard. "But here, we pushed its language even further – into volume, movement, and expression. I wanted the pieces to feel wearable yet unexpected, like modern art for the body."

To mark the launch, Chopard welcomed a select group of guests, including Vogue Scandinavia editor-in-chief Martina Bonnier, to their flagship store for an exclusive viewing of the new collection. The only jeweller in the world also privy to Haute Couture, models moved effortlessly around the brand's 5th Avenue store, draped from head to toe in Ice Cube Haute Joaillerie.

"After speaking with Caroline, it’s clear why Chopard has ventured into Haute Couture," explains Bonnier. "In the past, when presenting jewellery, it would often take Caroline a long time to find couture pieces that truly complemented the tone of the jewellery. So, she decided to take matters into her own hands and create Haute Couture herself."

To complement this new era of Chopard's Ice Cube collection, Schiefele repeatedly reached for Saint Galan lace, an ode to the brand's Swiss heritage. "It was so intricately layered and embroidered," says Bonnier. "It echoed the three-dimensional quality of the jewellery when you came close to it."

As night fell, a glittering guest list – including Emily Ratajkowski, Ashley Graham, former Vogue Scandinavia digital cover star Leonnie Hanne, Ariana Greenblatt, and Bonnier – gathered at the Centurion Lounge, with its panoramic views of Manhattan, to admire Chopard's latest creations.

Set against the striking New York City skyline, chosen deliberately to reflect the architectural inspiration of the Ice Cube collection, guests enjoyed cuisine by Michelin-starred chef Daniel Boulud, including playful treats such as caviar-topped chicken nuggets and mini burgers.

Vogue Scandinavia editor-in-chief Martina Bonnier and Chopard co-president and artistic director Caroline Schuefele.

DJ Mia Moretti created an energetic atmosphere, entertaining attendees with a night of classic tunes as they admired the avant-garde designs: bracelets inspired by architectural motifs, rings featuring the brand's iconic Asscher cut, and multifunctional pins with mirror-polished surfaces so fine they gleam like sunlit windows.

"The inspiration behind the Ice Cube collection is deeply rooted in architectural brilliance, as too is the New York skyline," says Bonnier. "The contrast between towering skyscrapers and the lower-level buildings is mirrored in the collection's design, reflected in the three-dimensional cubes and the variety of finishes on offer."

Leonnie Hanne.

Ashley Graham.

One standout piece was the choker, composed of nine rows of gold and diamonds. "It was a true masterpiece of craftsmanship," Bonnier explains. "But what makes it truly unique is its versatility. The choker features a hidden mechanism that allows you to remove rows and customise it to suit your mood or occasion. Whether you want three rows for a more delicate look or all nine for something bolder, it can be easily personalised. Yet, from the back, this intricate mechanism is completely invisible, maintaining the choker's sleek elegance."

However, the hero-piece of the collection, according to Bonnier, was the watch, disguised as a bracelet. "Nobody really needs a watch these days," she admits. "Most people check the time on their phones. But this piece is about fun and surprise. It’s a secret detail, known only to you. By simply pushing aside one of the cubes, the watch face is revealed. It’s a brilliant, playful design element that adds an unexpected twist to the piece."

Jewellery SS26 High jewellery