Lifestyle / Society

The Casper Ruud Effect explained: How the tennis star got Norway serving

By Eliza Sörman Nilsson

Terry robe, price on request. Abate x Sommerro. Shorts, €70. Gant. Terry sweatband, €8. Nike. Photo: Jimmy Linus

Casper Ruud has altered the way all of Norway looks at tennis. In addition to making history as his country’s highest ranked (ever) player, the 25-year-old has inspired the entire nation to either pick up a racquet or, at the very least, tune in to see him hit his signature forehand at the world’s most prestigious tournaments. Now, Ruud, with charming trepidation, settles into the role of internationally recognised superstar