I'm a beauty editor – these 10 new products got a "yes" in July

At a glance: A fragrance-free overnight mask powered by ectoin, ceramides and marula oil, designed to replenish hydration and shore up the skin barrier ahead of colder months.

My experience: Applied straight after cleansing and left to its own devices, this makes skin feel noticeably more plump by morning. I’ve used it twice a week in place of my usual night cream with no greasy residue and no tightness in sight – just well-rested skin that feels like it’s had a head start on moisture-sapping autumn chill.

Ideal for: Anyone sensing that summer moisture levels are starting to dip and wanting a simple way to get ahead of it.

At a glance: A nourishing in-shower oil-to-milk cleanser with seven botanical oils and a subtle orange blossom scent. Designed to clean without stripping and leave behind soft, moisturised skin.

My experience: This has become the closest thing I have to an in-shower moisturising step. Even when I skip body cream (which I often do) my skin still feels soft and cared for. I also love that it rinses clean without any filmy residue, which is surprisingly rare in oil-based formulas.

Ideal for: Those who always forget body cream until it’s too late.

At a glance: A milky essence with ceramides, magnesium and beta-glucan designed to hydrate, soothe and prep skin while supporting the barrier. A cult-classified product that might not be new, but new in the Nordics.

My experience: After a month of near-daily use, I can confirm: Hailey Bieber’s “good enough to eat” glazed complexion isn’t just genetics. Two pumps pressed into clean skin leaves a hydrated glow that plays well with sunscreen and doesn’t interfere with makeup, which makes it a solid first step as we move into layering season.

Ideal for: Anyone looking to soften and strengthen their skin without adding another heavy layer.

At a glance: A silky hybrid serum powered by tamarind, hyaluronic acid, niacinamide and Barbados cherry. Designed to hydrate, plump and leave behind a soft, filtered glow.

My experience: This straddles the line between skincare and something closer to face gloss, but without any stickiness or glitter. I’ve been using it under tinted SPF on no-makeup days, and the effect is just enough to make skin look rested and slightly radiant.

Ideal for: Those looking to stretch their summer skin into September, without switching up their whole routine.

At a glance: A muted mauve-pink polish with a glossy finish and quick-dry formula. Free from fragrance, formaldehyde and animal derivatives, and certified by AllergyCertified.

My experience: This is the kind of in-between pink that works across seasons and occasions. I’ve worn it through a full week without a chip, including packing for Copenhagen Fashion Week and fervent typing marathons ahead of deadlines.

Ideal for: Anyone phasing out their bright summer shades, but who are not quite ready for autumn wine tones.

At a glance: A newly launched multitasking treatment powered by the brand’s signature TFC8® complex, The Elixir blends peptides, amino acids and active botanicals to brighten, firm and even skin tone over time.

My experience: This is what I’ve been reaching for when my skin looks dull but won’t tolerate anything aggressive. The texture is somewhere between serum and essence: featherlight, fast-absorbing and barely there once applied. After ten days of nightly use, my skin looked visibly more even, with less blotchiness around the nose and forehead.

Ideal for: Anyone wanting a single, elegant step that quietly tackles everything from dullness to early signs of stress.

At a glance: A buildable balm-lipstick hybrid with a luminous finish.

My experience: These shades deliver more than they promise. Just one swipe brings life to the face, especially when you’ve had a late night or skipped foundation. Coral Jaipur (a warm coral-orange) has been my go-to for post-sun skin, while Rose Hacienda (a vivid neon pink) gives instant polish when I need to look presentable with zero effort.

Ideal for: Minimal makeup days that still call for a strong lip.

Available for purchase Thursday 7th August.

At a glance: A high-shine liquid highlighter with complexion-inspired micro-pearls, suspended in a hydrating gel-serum base. Sweat- and transfer-resistant with a distinctly sparkly finish.

My experience: This highlighter reads less “lit from within,” more “shimmering disco ball” (in the best way, of course). The texture is smooth and easy to blend, but make no mistake: this leans early-2000s sparkle, not modern dewy glow. I’ve been saving it for nights out or layering it on collarbones when I want that nostalgic, late-night effect.

Ideal for: Anyone who desired grown-up body glitter.

At a glance: A water-light cheek tint formulated with antioxidant fruit extracts and sea water. Designed to deliver a sheer, second-skin flush that sets fast and stays put.

My experience: This is what I reach for when I want a just-pinched look that lasts. It blends out easily with fingers, doesn’t disturb what’s underneath, and once it sets, it’s not going anywhere. I’ve worn it through sweaty heatwaves and one very unexpected downpour. Both times, my blush stayed put.

Ideal for: Those who want a low-effort flush that lasts through weather, workouts, or whatever life throws at you.

At a glance: A limited-edition collaboration between Caia Cosmetics and Danish fashion label Rotate, featuring a peptide lip glaze, lip liner, signature fragrance and satin mini bag.

My experience: The gloss has the right amount of grip without being sticky, the lip liner genuinely lasts through long nights, and the fragrance feels more directional than most fashion-cosmetic collabs. It’s an easy, all-in-one update for evenings out – or gifting season, if you’re planning ahead.

Ideal for: Beauty maximalists who want a full look, planned and packaged.