With the most wonderful time of year on the horizon, it is (already) time to begin your holiday prep. And what better way to merrily count down to Christmas than with the best beauty advent calendars of 2025 on the market? The best calendars fly off the shelf long before December hits with many brands opening up for pre-orders in September. But there's no need to get your tinsel in a twist – our carefully curated picks promise a treat in every little drawer that 'yule' be sorry to miss
This article is continuously updated as more 2025 beauty advent calendars launch. All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
What are the best beauty advent calendars of 2025?
Whether you're a skincare savant or a makeup maven, 2025's best beauty advent calendars deliver a festive feast for all your beauty cravings. Be it in the form of full-sized heroes and cult-favourite minis, everything from radiant skincare essentials to rich fragrances and must-have makeup hides behind each door, making every December morning feel like Christmas has come early. With values far exceeding the purchasing price, these calendars are a surefire way to bring some beauty cheer to your holiday countdown – just be quick, as they’re flying off the shelves faster than you can say "fa-la-la."
When do advent calendars go on sale?
Beauty advent calendars for 2025 are already decking the halls, with many brands launching as soon as autumn arrives. Some festive favourites are available for pre-order as early as the first week of September, and by mid-October, most brands will have their calendars on the market, with a few luxury gems waiting to make a grand entrance towards the end of October.
Are beauty advent calendars worth it?
The best beauty advent calendars offer excellent value for money, especially when they contain a coveted selection of full-size and deluxe mini products from high-end brands. In fact, they're often valued at several times the retail price of the calendar itself. The best beauty advent calendars are especially great for those who enjoy experimenting with new skincare, makeup, and fragrance products, considering they provide a festive way to discover new beauty favourites leading up to Christmas.
The best value beauty advent calendar
Number of Products: 40
Why we love It: With 40 products (20 of them full-size) packed behind 25 doors, this calendar is the definition of “bang for your buck.” Yes, the upfront price is steep, but the contents are valued at more than €1,200, making it one of the most generous line-ups on the market. A pro tip? Day 25 is extra sweet – eight covetable beauty finds are tucked into one final door.
What’s included: Everything from luxurious lash serums to candy-coloured eyeshadows and hard-working skincare staples.
*Our editors' standout product: The inclusion of not one, but two Augustinus Bader favourites is reason enough to add this to your basket.
The best full-routine advent calendar
Number of Products: 24
Why we love It: L'Oréal Paris is one of those brands that somehow equally excels across all beauty categories, be it makeup, skincare or haircare. So it is unsurprising that their full-routine advent calendar is bound to overhaul your beauty routine. From the infallible Infallible Mascara to the gloss-giving Elvital haircare series, you're sorted.
What’s included: All of L'Oréal Paris' most iconic products in one decadent beauty advent calendar.
*Our editors' standout product: This season, high-shine hair is on the rise and few treatments polish tired tresses better than the Elvital Glycolic Gloss Injection Treatment.
The best advent calendar for a 'Pillow Talk' pout
Number of Products: 12
Why we love It: Considering a one of Charlotte Tilbury's emblematic 'Pillow Talk' products is sold every 10 seconds and that, last year, one of the brand's advent calendars were sold every minute it is unsurprising we're coveting this year's rendition. Housed in a gilded treasure chest, it houses everything we need for that trademark Tilbury glow.
What’s included: Five full-size products and seven travel-sized treats.
*Our editors' standout product: The Airbrush Flawless Setting Spray in a travel size. Not only is it trending on TikTok, but in this mini format we can literally set our face anywhere.
The best beauty advent calendar for the scent-obsessed
Number of Products: 25
Why we love It: For those who prefer a spritz over a swatch, Jo Malone London’s advent calendar is a fragrant masterclass. With 25 cult classics tucked behind illustrated drawers, it transforms the December countdown into a daily ritual of discovery. The mix of best-sellers and limited editions makes it as thrilling for loyalists as it is for the newly initiated.
What’s included: A symphony of Jo Malone icons, and (come Christmas morning) a full-size cologne.
*Our editors' standout product: Orange Bitters Cologne. Equal parts festive and unexpected, this zesty classic feels like holiday cheer bottled and is reason alone to set an early alarm.
The best all‑round beauty countdown (with a surprise or two in every pouch)
Number of Products: 29 (across 24 pouches)
Why we love it: Caia doesn’t do things by halves—29 full-size products, eight brand-new launches, and a toiletry bag you’ll actually want to keep post-December. There’s not a mini in sight and the curation covers everything: makeup, skincare, haircare, body and tools. It’s a complete Caia starter kit (or, if you’re already a convert, a well-earned stock-up).
What’s included: A bumper line-up of full-size Caia essentials: core range crowd-pleasers, eight never-seen-before drops, and new shades you won’t find anywhere else. All stashed in a deep brown vegan-leather case with brush holders.
Our editors’ standout product: The Blush Balm in Butter Toast. A new shade that is instantly addictive: sheer, creamy, and that perfect flush you chase all winter. If you know, you know.
The best self-care advent calendar
Number of Products: 24
Why we love It: There’s no better time to indulge in a little TLC than those liminal days between Christmas and New Year’s. Rituals’ advent calendar is designed with exactly that in mind – 24 products, including limited-edition offerings, that transform December into a daily ritual of relaxation.
What’s included: A spa-like curation that sets you up for a month of true wind-down.
*Our editors' standout product: The Ritual of Jing overnight body mask, infused with lavender and sandalwood, is the ultimate antidote to holiday stress.
The best advent calendar for the maximalist makeup collector
Number of Products: 27
Why we love it: It’s the final curtain call for LH Cosmetics’ holiday calendar, and they’ve packed all the hits into one very limited box. Twenty-five days, twenty-seven surprises and most of them full-size. This is not the time for subtlety: inside, you’ll find everything from buttery shadow palettes to new launches, and (if luck is on your side)a hidden gift card for a New Year’s beauty spree.
What’s included: A full-tilt edit of LH’s bestsellers and exclusives: plush Infinity palettes, multi-use crayons, brushes, brow wax, fresh-off-the-line waterproof mascara, and the not-so-boring “Boring Nude” palette. Five calendars come with a golden (gift card) ticket tucked inside... talk about upping the Christmas stakes.
Our editors’ standout product: The brand-new waterproof mascara. High-impact, stays put, and destined for cult status.
The best advent calendar for the beauty omnivore
Number of Products: 24
Why we love It: If you're someone who enjoys a little bit of everything when it comes to beauty this advent calendar is perfect for you. Featuring cult-classics from some of the French beauty retailer's best selling brands (including Kosas, Benefit, Rare beauty and more), this lineup of products will most likely introduce you to a new favourite.
What’s included: An assortment of Sephora's favourite products.
*Our editors' standout product: The Haus Labs stick shadow in a universally flattering shimmering champagne shade. A true swipe-and-go product.
The best beauty advent calendar for the K-beauty stan
Number of Products: 24
Why we love It: This is another beauty advent calendar that is well-worth its price tag. Yes, €159 euro may feel steep – but you'll walk away with a value of €580 come Christmas morning. Dissecting the dreamy K-beauty line up, we're seeing a curated beauty tasting menu for bot the K-curious and the K-obsessed.
What’s included: A fabulous introduction to some of the best-selling K-beauty products.
*Our editors' standout product: We're still stuck on snail mucin, and are excited to try COSRX Advanced Snail Peptide Eye Cream as a result.
The best advent calendar for commitment‑phobes
Number of Products: 46 (you read that right)
Why we love it: This calendar doesn’t believe in sticking to one lane. Instead, it’s a genre-hopping line-up of hair heroes, skin saviours, makeup icons and a few wild cards thrown in for good measure. Multiple products behind some doors, the occasional curveball (see: three “Golden Tickets” worth 2,000 SEK each), and enough variety to keep even the most product-faithless entertained.
What’s included: A 46-strong edit of full-size and travel favourites spanning cult names like Hourglass, Anastasia Beverly Hills, Dermalogica, Dr. Jart+, and more. The whole thing comes packaged in a dark brown vegan-leather toiletry bag that’s actually worth holding onto come January.
Our editors’ standout product: Sweed Beauty Cloud Mascara and By Bangerhead Bambi Eyes Eyelash Curler (both in the same door).
The best beauty advent calendar for a makeup overhaul
Number of Products: 24
Why we love It: There are no minis to be found in Swedish Make Up Store's revival advent calendar. Returning in full-force after a brief hiatus, the brand reintroduces us to some of its best sellers alongside new luxe launches. Housed in a sleek silver box, it will be a treat to try a new product every day of the Christmas countdown.
What’s included: 24 full-size products to revamp your makeup routine.
*Our editors' standout product: The brand's cult classic 'Wonder Powder'.
The best Scandinavian skincare advent calendar
Number of Products: 24
Why we love It: Finnish powerhouse Lumene has long been our go-to for fuss-free skincare that actually delivers. Their 2025 advent calendar sprinkles in just enough makeup to keep things festive, including a limited-edition Lip Glow Oil Balm in a candy cane flavour and a Winter Glow Skin Tone Perfector.
What’s included: Lumene’s best-selling skincare staples plus a few makeup heroes for a frosted Christmas Eve look.
*Our editors' standout product: Those two limited-edition exclusives, which make us feel the holly-jolly spirit every time we uncap them.
The best advent calendar for the cult collector
Number of Products: 24
Why we love it: Byredo’s first-ever advent calendar is as visually striking as it is olfactorily ambitious: a three-tiered treasure chest filled 24 miniatures and icons from the house’s perfume, candle, and hand care stables for that perfect balance of classics and curveballs. Leave it to Byredo to make an advent calendar feel like a design object.
What’s included: A mix of travel-size and full-size perfume, hair perfume, candles (yes, Bibliothèque makes an appearance), hand creams, body care, and a few wild cards. Expect Gypsy Water and Blanche in more than one format.
Our editors’ standout product: The Bibliothèque candle. Bookish, velvety, absolutely opulent.
The best advent calendar for those who want more than samples
Number of Products: 24
Why we love it: Some calendars hedge their bets with sachets and travel sizes. Camilla Pihl goes all in. This line-up reads like a greatest hits album: hydrating creams, creamy highlighters, actual eye gels, and glosses you’ll finish by spring.
What’s included: Face masks, lipsticks, highlighters, mascaras, and a handful of well-chosen tools.
Our editors’ standout product: The Creamy Highlighter Palette. Day or night, it delivers a soft, believable glow. Just the thing for winter skin that needs a little help.
The best makeup advent calendar at Sephora
Number of Products: 24
Why we love It: Designed like a Rubik’s Cube, Benefit’s playful advent calendar is anything but puzzling considering its line-up of cult classics and buzzy newcomers is practically guaranteed to upgrade your makeup routine by December 25.
What’s included: An almost-complete kit for the blush-obsessed beauty buff.
*Our editors' standout product: Benetint. Iconic for a reason, this rosy tint continues to be the gold standard for multitasking blushes.
The best luxury beauty advent calendar:
Number of Products: 12
Why we love It: At first glance, La Mer’s calendar seems indulgent – a dozen minis at a premium price point. But context is everything. Even in their petite formats, these creams, serums, and elixirs hold serious value given the brand’s usual pricing. Think of it less as 12 products, and more as an exclusive ticket to try the cult classics that define luxury skincare.
What’s included: Luxe products in mini format, ideal for your January holidays.
*Our editors' standout product: The Concentrate. Few formulas command such a devoted following, and this miniature version delivers the same transformative results.