Winona Ryder joins the leading ladies of Pandora’s latest campaign – a celebration of love

As Mahatma Gandhi once famously said, “Where there is love, there is life.” And love is, arguably, one of the most powerful forces in the world. Its all-encompassing, transformative ability is also at the heart of Danish jewellery brand Pandora’s latest campaign, dubbed ‘Be Love’. Starring a throng of iconic names – including Winona Ryder, Iman, Vittoria Ceretti, Mica Arganaraz, Karen Elson, and more – the campaign explores these talents’ personal notions of love and how it has shaped their world.

For Ryder, for instance, love takes form in empathy and compassion. “It’s really to listen. To try and be as understanding as possible,” she says. “Seeing things through a different perspective, that represents love to me. It’s just a profound way to experience love.”

When thinking about tokens of love, jewellery is among the first things that spring to mind. Consider the engagement ring and the wedding band – the ultimate seals of romantic love for many. Meanwhile, pieces like friendship bracelets and precious family heirlooms passed down from generation to generation symbolise a different kind of love, manifesting in strong bonds of sisterhood and family.

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This idea of jewellery as wearable expressions of love is what Pandora taps into in the latest campaign. Introducing a range of exquisitely crafted pieces, the selection boasts everything from the ‘Be Love’ sterling silver heart charm – which can be engraved and customised with dates, drawings, initials or symbols – to the ‘Essence’ ring, crafted in sterling silver and plated in 14k gold, adorned with an organically shaped heart. Elsewhere, the ‘Unicef’ charm, created in collaboration with the children’s organisation, is an ode to the power of womanhood.

Gift to a loved one or keep for yourself – a treasure to be cherished for years to come.