Fashion / Society

Barbie unveils its first Scandi fashion collaboration, with an '80s twist

By Eleanor Kittle

Photo: Gestuz

Barbie may have rollerbladed her way into the modern world in her 2023 movie, but Gestuz is rolling her back into the '80s with its newest collaboration

Barbie has always had an enviable wardrobe. Almost every child who played with the iconic blonde doll somewhat wishes her petite wardrobe could expand to fit them. Throughout the decades, Barbie has consistently showcased top-tier fashion, rarely placing her plastic foot wrong: from the original doll, dressed in her black and white striped swimsuit, to Day-to-Night Barbie, whose double-breasted blazer transformed into a cocktail dress, and even Totally Hair Barbie with her tiny, multi-coloured dress, we wanted every ensemble.

Well, Gestuz has answered our childhood prayers and brought the magic to life as the Danish brand bands together with Barbie for its first Scandinavian collaboration.

Photo: Mattel

Photo: Mattel

Photo: Mattel