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Beauty / Society

Are you applying your sunscreen correctly? These are the expert tips you need to know

By Fiona Embleton

Vogue Scandinavia April-May 2022 issue. Photo: Julia Noni

Sunscreens are getting more high-tech but our application technique remains slapdash, especially below the jawline

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In recent years, there’s been a paradigm shift in how brands talk about SPF. Rather than stress the health implications of skipping sunscreen, they're appealing to our vanity and how a slick coat can stave off fine lines, slack skin and hyperpigmentation. It’s clearly having an effect as facial sunscreens are getting more advanced than ever with hardworking skincare ingredients included as standard and, perhaps most importantly, textures that feel like nothing on all skin tones. But while formulas are getting smarter, the same can’t necessarily be said for our application techniques.

Ahead, simple tips to follow for slathering on sunscreen correctly: