Sunscreens are getting more high-tech but our application technique remains slapdash, especially below the jawline
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In recent years, there’s been a paradigm shift in how brands talk about SPF. Rather than use the ‘c’ word, they appeal to our vanity and how a slick coat can stave off fine lines, slack skin and hyperpigmentation. It’s clearly having an effect as facial sunscreens are getting more advanced than ever with hardworking skincare ingredients included as standard and, perhaps most importantly, textures that feel like nothing on all skin tones. But while formulas are getting smarter, the same can’t necessarily be said for our application techniques.
Ahead, simple tips to follow for slathering on sunscreen correctly: