Fashion / Society

From rock'n'roll to fashion royalty: Anine Bing on working with Kate Moss and celebrating the brand's 10th anniversary

By Clare McInerney

Cotton poplin shirt, €300, Sunglasses, €200. Both Anine Bing. All jewellery. Talent’s own. . Photo: Coliena Rentmeester

It’s been a decade since Anine Bing introduced her namesake label to the world, quickly rocketing to levels of success no one could see coming – not even the designer herself. Now, as she champions the comeback of skinny jeans, hangs out with Kate Moss and even records her own music, this Danish-Swedish powerhouse is reclaiming her rock’n’roll roots. We join Bing and her family in their coveted Californian home to reflect on the last 10 years, and look ahead to the next