We sat down with the queen of brows herself (and founder of Anastasia Beverly Hills), Anastasia Soare, to break down her fool-proof step-by-step in crafting the perfect frame for your eyes
Anastasia Soare arrived in Los Angeles in 1990 with art-school notes on the Golden Ratio and a pair of painfully thin arches. “I was a victim of the '80s over-tweezed eyebrows,” she tells me half-amused, half-appalled. Recalling why she began measuring faces with a ruler and compass, the founder of Anastasia Beverly Hills continues: “I thought that I could use [the] Golden Ratio to create that perfect brow. To determine where my arch should start and where it should end.”
Back then, brow products didn’t really exist. “I was mixing aloe vera with an eyeshadow and Vaseline to create a pomade,” she reminisces of her first DIY formula, a back-room blend that would evolve into Anastasia Beverly Hills' emblematic Dipbrow. Her salon clients were impressed, wanting to take the brow blend home. By 1999 the kitchen mix had turned into a nine-piece range and in 2000 Nordstrom installed the first in-store Brow Studio. Madonna and Oprah soon credit their balanced arches to “the queen of brows” Anastasia Soare, and a brand new beauty category was born.
Claudia 'Norvina' Soare, Anastasia's daughter and the current president and creative director of Anastasia Beverly Hills, may have officially joined the ranks in 2016 – but she grew up sweeping the salon floors before school. Teenage rebellion came via a locker room threading session. “I literally came back home with half an inch of an eyebrow. My mom had a heart attack… It took a year to grow back. I looked crazy,” she laughs.
Today, both Anastasia and Norvina have fully mastered the perfect brow. Below, mother and daughter lay out their routine, so clear your dressing table and prepare to dip into this easy-to-follow eyebrow guide.
Photo: @anastasiasoare