Fashion / Society

An exclusive first look at O.A.D.: The new luxury knitwear brand from Devold of Norway

By Clare McInerney

O.A.D.'s inaugural campaign shot in Norangsdalen, Norway. Photo: Lasse Fløde

One of Norway’s oldest names in knitwear is expanding its horizons with the launch of O.A.D.. We speak to founder and creative director Maria Lilly Flakk about bringing a refined Norwegian spirit to a global audience