Another Copenhagen Fashion Week has been and gone, but we’re still garnering lessons from the style set
Known for their seriously impeccable street style, Copenhageners were out in force recently for Fashion Week which was awash with colour and print, with an upbeat tone and the promise of warmer days ahead. Nicholas Atteshlis, who leads brand partnerships at Zalando, was in the city to trend spot and share his findings.
Here’s the things to take note of over the next few months:
Add a bit of drama to your everyday
Kicking off the rollercoaster of trends was the affinity for all things bold, bright and wonderful – let’s think of it as a bit of dopamine dressing. This trend is the perfect joy-bringing antidote to the cold and damp days and is the epitome of self expression. The ‘wow’ moment is back in force too, with bold and poetic prints and colour in our customers’ baskets from brands such as Victoria Beckham, Cult Gaia, A.W.A.K.E. Mode and Missoni.
It’s time to re-think pink
The trickle-down effect is real, Valentino’s bold approach to pink is here to stay (well, for the moment). Across the fashion spectrum you can see an adaptation of the head-to-toe look with insiders using pockets of pink in accessories to break up the old favourite: all black everything. Staud, MM6 and Philosophy are common favourites the style set are donning to emulate the look.
The late ’90s and early '00s are back. Skirts of all shapes and sizes were spotted in the streets of Copenhagen and the mini is driving the comeback thanks to the nostalgia-fuelled return of the Y2K trend fuelled by nostalgia. Shifting from the black and neutral shades so loved in previous seasons, fashion lovers were seen wearing a range of styles in brown and nude colours.
Whether it’s multifunctional-style skirts, as demonstrated by brands such as Fiorucci, Han Kjobenhavn and Filippa K, or kitschy sportswear iterations, Y2K is bringing all the memories flooding back. As focus shifts from chunkier to more light-weight retro styles from brands such as Adidas and Asics. Sporty knitted sweaters and sleek, heritage-inspired sneakers are soon to be spotted all over the Danish capital.
Yes, denim is clearly a forever wardrobe favourite, but this time we’ve spotted a shift from the ‘playing it safe’ styles to deconstructed and genderless. The trend has been influenced by consumers seeking out joyful designs rooted in comfort. Gen Z’s love for upcycled fashion has been fuelling interest in patch designs – everything from grunge miniskirts with panels, to patchwork denim bags and shoes.
The wide-leg jean also continues to prove a popular trend, making its way onto the front row of Copenhagen Fashion Week and popping up across the offerings from brands such as MM6 Maison Margiela, Won Hundred and Levi’s.
Balletcore and Mary Janes
Outfits were looking on pointe and it was ballet pumps and chunky Mary Jane shoes that were amongst the top street styles that really stole the show last week.
The ‘Indie Sleaze’ trend which shimmied its way onto catwalks last year, has influenced the resurrection of the ballet pump and its chunkier sister. Pumps in pastel hues of pink and blue are set to be best sellers this season. And Mansur Gavriel, Rejina Pyo and Reike Nen champion the trends in their recent collections.