Lifestyle / Partnership

Back to black! Aim’n and Vogue Scandinavia loosened up in tights during Copenhagen Fashion Week

By Eleanor Kittle

Photo: Patric Persson

During Copenhagen Fashion Week, Vogue Scandinavia joined Aim'n to pen a love letter to the brand's black athleisure tights – its 'Forever Icons' – designed to work hard, wear well and look good while at it

Be honest: How many black workout tights are currently in your closet? Odds are, more than you'd like to admit. For a category of clothing we use so often, black athletic tights have a classic case of sartorial Cinderella syndrome: if you don't find the right fit, odds are they'll gather dust in the back of your drawer.

And it's simply because we've dealt with subpar tights for too long. The kind that rolls down your midriff in an unfortunate coil, or rides up, offering an unfortunate view – or slides down, for that matter. What we want – nay, need – is a pair that stays put and does its job with precision.

Enter Aim'n.

Photo: Patric Persson

Photo: Patric Persson

During Copenhagen Fashion Week, the Swedish label unveiled its new campaign 'Forever Icons', hosting a wellness morning together Vogue Scandinavia. The cause for celebration? That which they do oh-so-well: black tights. Welcoming the best-dressed Danes to 'The House of Icons,' Aim’n treated their guests to a nourishing breakfast (black of course) and a guided meditation, focusing on movement, confidence, and mindful presence. Arguably, what we all most need during a stressful fashion week.

Founded in Sweden in 2013 by Tekla Acs and Helen Van, the label grew in part from Acs’ own search for the elusive perfect pair of tights, marrying fit and functionality without sacrificing how you feel when wearing them. More than a decade later, that search has manifested into three distinct takes on the wardrobe staple: Shape Seamless, Sense and Ribbed Seamless. They may differ in their construction, but this trio of tights are united by the same deceptively simple proposition: that black tights needn’t be reinvented every season. They simply need to be very, very good.

Photo: Patric Persson

Photo: Patric Persson

Photo: Patric Persson

First up is the sculpting Shape Seamless style. Made using body-contouring technology, these tights are designed to shape and support while remaining flexible enough to actually move in. Sense, on the other hand, takes a softer approach. Crafted from brushed, moisture-wicking fabric with a second-skin feel, these tights feature a high waist, squat-proof construction and laser-cut hems that effectively eliminate unnecessary bulk and create a streamlined silhouette. Then there are the Ribbed Seamless tights, which are already something of an Aim’n calling card. Constructed from a four-way knitted ribbed fabric, the high-waisted style combines stretch and support with a gently shaping fit.

Photo: Patric Persson

It is this intersection of fashion and function that Aim'n seeks to spotlight with ‘Forever Icons’. The setting of Copenhagen Fashion Week felt particularly apt, considering the prevalence of athletic wear in the city's street style. As the lines between performance wear, everyday dress and fashion continue to blur, the pieces we once relegated to the gym have become bona fide wardrobe building blocks. Good black tights now need to survive Pilates at 8 am, coffee at 10 and whatever else the day happens to throw at it, ideally without requiring an outfit change.

For Aim’n, designing women’s activewear around the realities of women’s lives has been central from the outset. Rather than chasing a seasonal reinvention of the tights, the brand’s proposition is one of refinement: focus on silhouette, fabric, fit and function, then make something intended to remain in rotation. So, before adding yet another near-identical pair of black tights to your drawer, perhaps conduct a small audit. You don’t need more tights. You need the right ones. And the right ones are Aim'n.

Below, see all the images from Aim'n and Vogue Scandinavia's event during Copenhagen Fashion Week:

Photo: Patric Persson

Photo: Patric Persson

Photo: Patric Persson