Fashion / Sponsored

Aiayu's latest collection is a celebration of raw beauty found in nature

By Linnéa Pesonen

Together with Iselin Steiro, Aiayu presents a conscious collection featuring redefined everyday wear

In collaboration with Aiayu

In collaboration with Norwegian model and architect Iselin Steiro, Aiayu introduces its latest collection titled 'My Name is Iselin' reflecting Steiro’s take on the brand with pieces donned by the model herself. The 2022 Vol. 1 collection also includes a short documentary, dedicated to Steiro’s roots. Shot in the stunning Norwegian landscapes of glistening lakes and deep green forests, the film is an ode to the environment where Steiro grew up.

Having graced the covers of Vogue multiple times and walked runways for eminent houses such as Givenchy and Versace, Steiro’s 15-year modelling career has awarded her with great understanding of fashion. Her career as an architect, on the other hand, has provided her with a new outlook on respecting nature and human life. "My Name is Iselin is both a show film and a short documentary chronicling Iselin’s deep respect for love of nature – sentiments that are also at the core of Aiayu, where nature is the starting point of every venture, a guiding and grounding principle in everything we do,” says founder and creative director Maria Høgh Heilmann.

Crafted from nature’s finest materials, the 2022 Vol. 1 collection highlights the faint luxury found in classic wardrobe staples, where the focus has been in creating garments that are both timeless and long-lasting. Reflecting the colours found in nature, a neutral colour palette of muted blue, sand brown, porcelain white and stone grey are met with delicate baby pink and jet black. Comprising of oversized, flowing silhouettes that are mixed with refined tailoring, the collection plays perfectly into the classic minimalistic Scandinavian style.

With undyed wool sweaters, cardigans and jumpers arriving in chunky and soft, cloud-like textures crafted from rare and sustainable wool fibres, Aiayu keeps broadening its’ selection of pure and untouched pieces. Sustainability is embraced further in the crisp and organic cotton styles. All GOTS-certified, paying respect to the nature by minimising the environmental impact of the garments.

See the full collection below:


Aiayu 2022 Vol. 1 lookbook

Fader Sweater

Aiayu

SHOP NOWEUR 420
Soft Jacket Twill

Aiayu

SHOP NOWEUR 220
Femme Gilet Twill

Aiayu

SHOP NOWEUR 130
Casual Pant

Aiayu

SHOP NOWEUR 145
Lynette Shirt

Aiayu

SHOP NOWEUR 145
Organic Cotton Shirt

Aiayu

SHOP NOWEUR 145
Isabel Pant

Aiayu

SHOP NOWEUR 205
Mynte Pullover

Aiayu

SHOP NOWEUR 260
Coco Pant

Aiayu

SHOP NOWEUR 175
Robe Double

Aiayu

SHOP NOWEUR 335
Striped Bathrobe

Aiayu

SHOP NOWEUR 250
Cheri Dress

Aiayu

SHOP NOWEUR 220
Paula Dress

Aiayu

SHOP NOWEUR 380
Strap Dress Dot

Aiayu

SHOP NOWEUR 175
Tove Knit

Aiayu

SHOP NOWEUR 190
Shirt Robe

Aiayu

SHOP NOWEUR 220

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