Fun, flirty, sophisticated and sustainable, these are three new Scandinavian labels you should have on your sartorial radar
There’s more to Scandinavian fashion than minimalism. While clean lines and practicality remain part of the region’s design DNA, a new crop of labels is pushing Nordic dressing somewhere more playful, personal and unexpected. Think flirtier silhouettes, sharper tailoring, sculptural details and a considered approach to how – and why – clothes are made.
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Enter Dhoemi, Gem Wear and Taus. Each has its own distinct point of view, but all three are making clothes that feel relevant now without being beholden to the trend cycle. From Dhoemi’s sculptural approach to everyday dressing to Gem Wear and Taus’ respective takes on femininity and tailoring, these are young brands carving out identities of their own within the Scandinavian fashion landscape.
Below, meet the three emerging labels worth knowing now.