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  1. Mads Samuel Bjerre Henriksen

    #MyVogueScandinavia: See avatars Lili and Masculinius model the latest spring/summer 2022 looks

    Regardless of their age, gender or otherworldly qualities, Mads Samuel Bjerre Henriksen’s avatars are all reflections of the artist himself. We invite the Danish digital designer to dress two of his virtual characters in looks fresh off the runway

    By Jennifer Nilsson
  2. Partnership

    L'Oréal Professionnel's annual hair competition just got an exciting digital twist

    Designing the future of hair, L'Oréal Professionnel is incorporating a 3D element into its iconic annual hair styling competition for CGI-savvy applicants – and registration is still open

    Partnership

    By Josefin Forsberg
  3. Berglind Rögnvaldsdóttir

    #MyVogueScandinavia: How this Icelandic artist is freeing the nipple

    Berglind Rögnvaldsdóttir’s glittery artworks are a feminine fever dream, cast in the light of her native Iceland. But beneath her pleasing pink aesthetic is a powerful story of womanhood and reinvention

    By Jennifer Nilsson
  4. Prada SS22

    SS22 campaigns are embracing authenticity and nostalgia in an age of avatars

    With ever-increasing mentions of the burgeoning metaverse flooding our screens, fashion has embraced NFTs and given rise to digital influencers. Yet some brands are betting on a retreat from or reversion to web 3.0 among their public. The question is: do you enter the metaverse, or double down on...

    By Sarah Savitri Florander
  5. Here's how tech will shape fashion in 2022

    Pauliina Martikainen, an investor who works with technology companies at pre-seed and seed stage across Europe, spotlights how technology and fashion will interact in the coming year

    By Pauliina Martikainen
  6. 3 key eyewear trends to look out for in 2022

    From XXL frames and retro references to shield shades, Vogue Scandinavia's eyewear expert Betty Bachz is revealing the eyewear trends that will shape the new year

    By Betty Bachz
  7. Inside Vogue Scandinavia's avatar's inaugural fashion shoot

    Artist duo Inka and Niclas Lindergård construct a magical world as the set for our cyber muse AADA’s first fashion feature

    By Saskia Neuman
  8. Everything you need to know about the first-ever Metaverse fashion week 

    We’ve seen the runways in Paris and Milan, but now fashion month goes virtual for the first time. This is Metaverse Fashion Week (MVFW), and here is everything you need to know

    By Josefin Forsberg
  9. From altar to dancefloor: Find your one true after-party dress

    As one of the most significant outfit changes of your life, this is an investment that deserves careful consideration. Let Vogue Scandinavia guide you through the countless options to find your own true love: the bridal after-party dress

    By Amelie Langenskiöld
  10. Meet the metahuman maker designing the next generation of models

    Swedish makeup artist Katarina Håkansson came up collaborating with top photographers and luxury houses during the explosive era that was New York in the 1990s. Now, at 61, she enters the metaverse, applying her otherworldly techniques to digital avatars in a landscape in which she is, once again,...

    By Clare McInerney
  11. Sponsored

    How Prada Candy and its digital muse is changing the fashion and beauty landscape

    Last year Prada revealed the new face for famed perfume Candy. The ambassador isn’t a celebrity or a supermodel it is a computer-generated avatar aptly named Candy. Here’s how marketing looks in the age of the metaverse

    By Linnéa Pesonen
  12. Rave Review makes a move to the metaverse with a collection of cryptopanties

    With their first digital collection, Rave Review introduces an array of unique upcycled underwear, designed to uplift women in a space where they are seen less

    By Linnéa Pesonen
  13. The 2023 Golden Globes: Here's everything you need to know

    We are now mere days away from the 80th Annual Golden Globe Awards. Here's your cheat sheet

    By Radhika Seth
  14. Take a walk on the wild side: Avavav’s latest footwear collab makes you the designer

    Avavav is asking its community to help choose their spring/summer '24 footwear. In a new collaboration with OnlyEver, voting is open on key details - giving you the rare chance to see your own tastes reflected on the runway

    By Olivia Ekelund